TEACHER'S REFERENCE · HIDE OR DELETE BEFORE CLASS
Answer key
B GIST Deliberately "bad" retail: late opening (so the owner can read), no database (to force conversation), armchairs instead of shelves (so people can read free), no online sales, unsellable stock, no specialisation - all of it building loyalty. The town keeps the shop alive.
C 1 the owner can read for two hours first · 2 force a conversation · 3 people can sit and read without buying · 4 manage expectations · 5 run a shop containing only things people already want · 6 no one can predict what they'll leave with.
D CONTRAST 1 A noun, an -ing form, or the fact that + clause; a bare clause cannot follow - you must add the fact that. Never of after despite. 2 Even though marks a bigger, more surprising contrast; though is the most informal. 3 At the end, after a comma; it means however.
D PURPOSE 4 The subjects differ (the shop opens; the owner reads) - so that + subject + modal is obligatory when the subject changes. 5 Register only: more formal, same meaning. 6 so as not to / in order not to; to not run is widely heard but avoided in careful writing. 7 for + noun or gerund expresses the purpose of a thing.
RULES clause · -ing · however · infinitive · formal · modal · changes.
E 1 In · 2 though · 3 as · 4 for · 5 order · 6 arriving · 7 so · 8 though · 9 Despite making no profit, the shop survives (or Despite the fact that it makes no profit...) · 10 cleanest: He posts the cat photo so that people won't expect too much.